AI Insights · Timothy · April 2025
Top 5 iOS Casual Games in Kenya: Q1 2025 Performance
Explore the performance trends of the top five casual games on iOS in Kenya during Q1 2025, including Subway Surfers, Ludo STAR, and more.
In the first quarter of 2025, the casual gaming scene on iOS in Kenya saw intriguing trends across popular titles. Here's a breakdown of how the top five games performed based on data from Sensor Tower.
Subway Surfers, developed by Sybo Games, experienced a notable fluctuation in weekly revenue, peaking at around $44K in mid-March. Downloads showed a steady upward trend, starting from 1.2K in early January and reaching over 1K by the end of March. The game maintained a strong active user base, starting the quarter with approximately 36.4K users and ending with around 22.7K.
Ludo STAR, from Gameberry Labs, saw its revenue peak in January at roughly $4.5K before stabilizing around $1.3K to $2.8K later in the quarter. Downloads fluctuated slightly, with a high of nearly 1K in late February. Active users consistently hovered around 7K to 8K throughout the quarter.
Candy Crush Saga by King had a steady revenue flow, peaking at about $2.7K in late January. Downloads decreased gradually over the quarter, starting at 915 and ending just under 600. Active users remained relatively stable, averaging around 14K to 16K.
Township, from Playrix, maintained modest revenue figures, with a slight increase to $537 in late March. Downloads began at 1.1K, dropping to around 770 by the end of March. The active user base saw an encouraging rise from 3.2K to over 4.3K during the quarter.
Wordscapes by PeopleFun, Inc. had a quieter performance, with revenue peaking at $76 in late January. Downloads showed some variability, with a peak in February at 470. Active users initially decreased but showed recovery towards the end of the quarter, reaching 3.4K.
For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.
